Wednesday, March 6, 2013

What is White Hat SEO?

SEO or Search Engine Optimization refers to the procedure of impacting the visibility of a web page or website in free or organic search results in search engines. Generally, the more frequent and earlier (or higher ranked) a website shows in search results, the more web traffic it gets from anyone who is looking for related information online. SEO tactics can be split into two extensive groups: methods that are supported by search engines (White Hat SEO) and techniques that involve some form of deception (Black Hat SEO).

When it comes to internet marketing, SEO techniques are a welcome tool to use. It is crucial for people to look into some of these processes and be familiar with them so that they can carefully choose which method they will try. Each tool will provide a different result, depending on the effort put into it, but they do produce satisfying results when used properly. It is advisable to perform White Hat techniques instead of the Black Hat ones since unscrupulous methods will ruin a company’s Internet marketing efforts in one way or another and the site that uses Black Hat will eventually lose traffic and ratings. So that business owners can safeguard their ranks and lists, and show the search engines that their official website is ethical, significant and professional, they should use White Hat SEO.

Here are some commonly used White Hat SEO tactics:
Article Marketing
This tool has existed for a long time and is still efficient today. In article marketing, content will be written before it is spread throughout internet article directories. All of the submitted pieces will be composed of a resource box, summary, the body and the title. A link to the official website can be placed in the resource box or the body of the article. This is known as a backlink. The trick here is writing a lot of content and distributing it to online article directories to earn web traffic via natural visitors.

Press Releases and Bookmarking
Like article marketing, these methods can execute White Hat SEO well. The press release is distributed like articles are, but it goes to press release websites instead. Bookmarking is basically inputting a URL (Uniform Resource Locator) or a link to the official site in social bookmarking pages. The bookmarks will build backlinks and earn traffic via people who click the link. These tactics should also improve the site’s ranking in search engines.

More information at Why White Hat SEO Is A Must In 2013?

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