Sunday, March 17, 2013

Introducing the Google Cache

What is this Google search feature and what is its purpose? When you visit their official search engine and type a string, the SERP (Search Engine Results Page) presents the links that are related to the search. There will be an additional link that reads “Cache”. If you click on this instead of the provided search result, you will be taken to a different version of the page. This is normally an older rendition of the webpage, and Google simply uses this product for presentation purposes.

Google Cache may be good for certain websites that are being viewed for historical or nostalgic reasons, but this might not benefit e-commerce sites and their services or goods. Consider this: if your company used to sell something at a high amount a month ago, you could lower it to half its former price to boost your sales. The problem is that Internet savvy potential customers and marketers may use the cache link for price point testing to see how much the product used to cost. These individuals might get the wrong impression and adversely affect their perspective on the product’s overall value, so it is best that this data is not accessed easily.

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So that your official website is not cached by the search engine giant, you need to be aware of how Google analyzes your site the moment that spiders navigate it. One way you can work on this is by using a special form of Meta tags. Compared to HTML (Hypertext Markup Language) tags, they do not have an effect on the appearance on the targeted page. What they do is give information on the webpage like the keywords that are incorporated in the content, the data on the webmaster who made the page, and the time stamp that indicates the page’s last update.

Before you optimize your pages for Google Cache, keep in mind that your Meta tag source code has to be able to adapt to various web browsers, because each product has software bugs.