Wednesday, December 16, 2015

The One Thing You Need to Know About Conversion Rates

Lead conversion is defined as that point when your marketing efforts successfully result in your targeted consumers performing a desired action, whether it’s subscribing or contacting you. The frequency of that happening compared to the number of visits you get on your website is called the conversion rate.

Marketers recognize conversion rate as one of the must-track success metrics for a business, but its significance has also become a subject for debate. Many articles online tell you why you should ignore the average conversion rate at face value, with reasons ranging from it being a skewed percentage, to it being unreliable.

There is actually just one thing to do so that analyzing your conversion rate would be more helpful and meaningful to you and your company: BREAK IT DOWN.

Okay, so how to I "break it down?"

Smart Insights suggests breaking your conversion rate down by channel, by visitor type (is he a new or a returning visitor?), and by task (e.g. sales, customer support). This way, you’ll be given a clearer picture of the nature of your conversion rate instead of just benchmarking it to the industry average or just looking at it at face value. You should also ask “Why?” instead of just declaring “That’s Great!” whenever you see the percentage.

By breaking the information down, you’ll know what specific areas to optimize so that your business’ rate makes more sense.

Still doesn’t seem all that clear to you? Contact 9DotStrategies now and consult with us! To every question, we’ll offer a solution.

Tuesday, December 8, 2015

Why your business needs CRM in 2016

We've been taught that our business is only as good as the customers who patronize our brand. It's true. Without people buying, using or subscribing to our service, we'll be out of business before long.

That said, you obviously need to utilize all the tools we can use to boost customer engagement,

Without the right tools to nurture your customers, you're in danger of missed engagement and lost sales opportunity.

You don't want that.

What your business needs is an all-in-one management software that features marketing automation, sales and project management.

What's the deal with CRM

Customer Relationship Management (CRM) is the process of storing, tracking, and analyzing all of the interactions you have with your prospects and customers. A CRM tool helps you simplify, centralize, secure and scale your customer engagement.

Explain it to me softly

Let's say that you need to give gifts to 5 of your nephews this Christmas. Now, instead of just knowing their favorite toy, you also know their hobbies and favorite color, you also know the exact model they want at the exact store they saw it. With this information, you'd be able to give them personal gifts that they'll truly cherish.

Luckily, we have things like address books and calendars to remember important details. But what if you have 100 nephews (as if 5 isn't enough headache). This is when everything becomes a burden. Favorites are forgotten, presents and cards become less thoughtful, relationships become strained the once uncle-worshipping nephews has placed you into the black netherworld of forgotten people.

Now imagine this in your business. See what I mean?

I'm interested in this CRM, how does it benefit me?

While CRM can be a big investment, it's understandable that you want  to be absolutely sure that it's something that your business really needs.

Here are the 10 signs that you need a CRM System.

  1. There’s no clear-cut way to see how your sales team is communicating with your leads and clients.
  2. You need to go around and ask your sales who they’re contacting and how calls are going to get an idea of how each person is performing and if they’re meeting benchmarks.
  3. There’s limited insight into what kind of conversations are converting leads to customers and what kind of conversations are costing you leads.
  4. When you lose someone from your sales team, you also find that you lose some of your leads, too.
  5. There isn’t an established way to nurture or track leads, so each sales rep just tracks what they personally deem important.
  6. You want to save some of your contacts’ data in specific formats that aren’t supported by your main contact management database, so you end up saving some in different programs and then make a note of that in your primary database with a connection to the other documents. This results in data for one lead in at least two different locations.
  7. There isn’t an established way to learn what worked well for nurturing a lead and what didn’t.
  8. When a contact’s record is updated, often times the wrong information is changed (and this is realized after the file has been saved).
  9. Because data are kept on office hard drives, in emails, and in random documents or files, data is lost frequently.
  10. Your hard drive has crashed twice, taking all your data with it. Bummer!

Any of these situations ring a bell? Unfortunately, many companies still function this way... but yours doesn't need to be that way.


Sign-up for a free CRM demo today and see how this new technology can boost your business's productivity and sales.