Monday, August 15, 2016

3 SOCIAL MEDIA METRICS THAT MATTER FOR YOUR BUSINESS

Every business dreams of success, but each one has its own definition of such. Success to some may only be average to others. This is because success and performance metrics differ from one business to another, and can also differ from one marketing strategy to another.

Social Media Marketing, for example, has certain metrics you need to track to ascertain your effectiveness in the digital realm.

The following are only some of the metrics you’d need to measure to keep your eyes on the prize:

User engagement: As you speak to the right people, you need to know if they’re actually listening. How many of your audience are currently and consistently interacting with you? How long does an average visitor stay on your website? How many people are retweeting and clicking your links? Take note of the statistics and see how you can improve the numbers further.

Feedback: It’s important that you know if what you’re doing online is being stomached in well by your audience. You can measure this through satisfaction ratings, sentiment analysis, and even just by reading comments on your posts.

Conversion: Measure how much from your online audience are performing your desired actions, and which social media posts are the reason.

Given these, it’s not enough that you should aim for a certain number and pat yourselves on the back when you do. You must always and consistently aim higher than your last goal.




At 9DotStrategies, we can help you achieve success online. Contact us now to inquire about our Social Media Packages. Win in business with 9DS.

Monday, August 1, 2016

Why Effective Design is Essential for Call-to-Action Statements

Call-to-actions are essential for websites, promos, and collateral, but they tend to be neglected or belittled by some businesses who don’t understand its effect on conversion rates.

What are call-to-actions anyway? They are statements that urge your client to do something, and that something depends on you as the service provider. Perhaps it’s to subscribe to your newsletter, or to download a guide, or to purchase your product. It seems like a simple concept and yet it takes skill and knowledge to know how to make them effective.

Consider this:



Much thought is put into creating call-to-action statements. The statement first and foremost needs to be attention grabbing and engaging enough for clients to get hooked. Then, you need to consider the color, the sizing, the placement, and other visual elements to ultimately reel the client in.

Let’s go through them one by one.

Sizing

Sizing is important as it gives due emphasis to the call-to-action. A button that’s as small as your body text would not be distinguished as that button the user is encouraged to press. In fact, there is no encouragement. Increase the size of your call-to-action to make it stand out from the rest of the copy.

Color and Style

A call-to-action needs to pop. It needs to grab a user’s attention the moment he or she lays eyes on your landing page. Using colors that are different from the existing colors of your landing page or your website in general will come as a shock to the user’s eyes that they will automatically look at it even when they don’t mean to. Styling the call-to-action different from the copy’s text—for example changing the font style—is also a way to grab attention. Make your call-to-action stand out from the landing page so that conversion is close to guaranteed.

Placement

Another thing to think about is the placement of the call-to-action. It’s effective to place it above the fold, but with a lengthy landing page, putting directional cues would be helpful for users to find the call-to-action with ease.

Language

A simple “Submit” or “Sign up” as a call-to-action statement is fine, but a bore to read. Statements that are out-of-the-ordinary and are stated in the perspective of the user like “Hit me up!” or “Get me that deal!” are the ones that engage.



When designing your collateral or landing pages, don’t forget that call-to-actions are crucial elements that need to be as effective as they can be to earn you that high conversion rate.



Contact 9DotStrategies today and we'll help you achieve that client-winning call to action button and even assist with your website redesign or other branding concerns.

Tuesday, July 19, 2016

Why Website Still Works Amidst Social Media Conquest

It has been a common practice of businesses that have existing websites to create a social media presence as an off-page marketing tactic. But some stubborn businesses still believe that having a Facebook Page is unnecessary, while others who have Facebook Pages think it’s enough.

Each has its own pros and cons and it’s going to depend highly on the nature of your business whether to use one or both.
But why is it still essential to have a website up and running when you’re at the mercy of social media?
1) Social media platforms have terms and limitations. There’s a limit to what you can do on social media. You’re constantly competing against different businesses in the same sphere that you need to consistently produce interesting content to get attention.
2) It’s easier to optimize in search engines. You can optimize your social media accounts, but platforms like Facebook ultimately determines how and when users will be able to discover your page. This is usually done through referrals to people who share common interests. With a website, you have full control over who discovers you based on your keyword-rich content.
3) You have full control over it. You’re not bound by the limits of social media, and you get to regulate your website well. Social media is prone to blunders that can tarnish your reputation and credibility if you aren’t careful with what you publish.
4) You become more visible to your potential clients. Social media platforms make it difficult to search for local businesses with users seeing only a few results that match exactly what they had typed. With a website, you have better chances of being listed as a result to a client’s query in search engines, whether it be about the services you offer or the industry you’re in.
5) It builds credibility. Social media accounts can become verified accounts (with check marks attached to the name) but that feature isn’t available worldwide. Also, potential clients trust businesses with working websites more than those who have none.


While having social media accounts is necessary to better reach your audience, a website still trumps as being the most beneficial to your business. If you currently lack a website or are using an outdated one, call 9DotStrategies now to know how to begin building or rebuilding your web presence.