Monday, October 10, 2016

Accepting the Traffic We Think We Deserve (Why your Website isn’t performing and what you can do about it)

So you’ve made your website and it’s up for potential clients to discover in the massive sea of search engine results. But your site isn’t gaining enough or any traffic for you to function properly as a business. If you’re wondering why that is, here are some reasons to consider:

1) Irrelevance to potential clients

Perhaps you’re not giving people who chance upon your website any reason to stay. Give them something they want and make them see that want as a need. Engage with them enough and you’ll be able to successfully convert them into clients.

2) Poor site design

First impressions do matter especially now that people are becoming more responsive to visual information than to text heavy content. Although the latter can easily optimize your site, people won’t be interested to stay. Thus, no traffic. Design your site to enhance user experience.

3) Failing to understand your metrics

While it’s important to know the data of the metrics you want to measure, it’s even more crucial to understand what they mean. You may be satisfied that you’re hitting your targets but you need to be able to sustain that growth in the long run by knowing what specific content to keep producing and which others to improve.

4) Neglecting to audit website

The only thing constant is change. No website is perfect, and auditing is an important task that needs to be done at least annually. To learn more about website auditing, read our article here.

5) Lack of any promotional effort

You shouldn’t merely make a site just for the sake of making one. The following things need to be optimized to aid you in this: search engine, keywords, and social media. There is too much competition and you need to situate yourself as that choice provider of your service to your potential clients. Create all effort to point people to your site where everything they need to know about your company is stated.

If you seek professional help optimizing your website and increasing traffic, contact 9DotStrategies now!

Tuesday, August 30, 2016

The Benefits of Responsive Web Design

Why do you need to have a responsive web design for your website? Simply because you need to keep your page rank high in search engines, and then everything else will follow. 

A responsive website design is the new requirement of search engines such as Google among websites. Search engines need to address the growing number of mobile users who daily conduct internet transactions through their smaller screen. 

A responsive website design allows users to view websites fittingly on mostly 5-inch smartphone screens, and the images and texts adjust accordingly as you move your finger on the screen. The flexibility of responsive website design to adapt the movement of the finger allows heightened user-experience and improved functionality of visual content elements. 

More than just a design, a responsive website reaches across all mobile devices, providing you a wider market to implement your internet marketing campaign for. With the growing smartphone subscribers, you can now reach your target market strategically, and provide them convenient ways to buy and pay for products/services online. The increasing value of responsive website design for search engines makes it the best tool for internet marketing campaign. 

How can a responsive website design help your internet marketing campaign? Specifically, a responsive website design offers the following benefits:

1. More back links opportunity. If your website is responsive, you can build and spread links better. Through a responsive website, you can integrate your social media campaign with your on page and off page Search Engine Optimization strategies. For example, you can enable a software app version of your featured product on the Facebook fan page, then embed links towards the main website. Create an organic link building campaign to and fro your mobile app and promote it virally through your social media accounts. If your website is not responsive, then your mobile app and social media channels, cannot deliver optimum results. 

 2. Prominence. If you want to be on top of the search results, you must adhere to the Google requirements of quality information and excellent user-experience. Redesigning your website into responsive helps you comply with Google standards and customer demands, thus keeping you on top of your field.

3. More inquiries and conversions. If you can keep the number one spot in search results, then more customers will be calling or sending you email to inquire about your featured product/service. If your website or social media page contains the necessary information for product description, price, and payment option; then you are on your way in increasing the revenue of your business. 

More back links, prominence, and sales opportunities are what a responsive website design can do for your business. These benefits can improve your overall internet marketing campaign, and enable you to achieve higher revenue at the soonest possible time within minimum budget.  

To help you convert your website into responsive, call our Web Design and Development Consultant at 0905562696.

Monday, August 15, 2016


Every business dreams of success, but each one has its own definition of such. Success to some may only be average to others. This is because success and performance metrics differ from one business to another, and can also differ from one marketing strategy to another.

Social Media Marketing, for example, has certain metrics you need to track to ascertain your effectiveness in the digital realm.

The following are only some of the metrics you’d need to measure to keep your eyes on the prize:

User engagement: As you speak to the right people, you need to know if they’re actually listening. How many of your audience are currently and consistently interacting with you? How long does an average visitor stay on your website? How many people are retweeting and clicking your links? Take note of the statistics and see how you can improve the numbers further.

Feedback: It’s important that you know if what you’re doing online is being stomached in well by your audience. You can measure this through satisfaction ratings, sentiment analysis, and even just by reading comments on your posts.

Conversion: Measure how much from your online audience are performing your desired actions, and which social media posts are the reason.

Given these, it’s not enough that you should aim for a certain number and pat yourselves on the back when you do. You must always and consistently aim higher than your last goal.

At 9DotStrategies, we can help you achieve success online. Contact us now to inquire about our Social Media Packages. Win in business with 9DS.