Tuesday, March 25, 2014

Type of Content for Potential Customers

If you have been following SEO and digital marketing blogs this year, you may have already read the part that content is king, once again. What does this really mean? This means that more and more people put value on what they get out of your site, versus being sold a product directly.

Customer loyalty and recommendations are based on how the user thinks of your site and your brand – do you appear to be genuinely helping your customers? Do they think that there is more to your posts other than advertorials?

Think about these questions as you build up your content for your site. We also have some concrete and practical tips for you on how you can best serve the correct type of content for your potential customers.

8 seconds to Capture your Customers

According to a recent study, a viewer spends roughly 8 seconds on your site before it decides if it wants to spend more time within it or get out. This means, it is better for you to have shorter content versus longer ones.

If you have posts that needs more than 1,000 words, consider publishing them in parts. For example, you can do Basic SEO copywriting, part 1 of 3 as your first post.

Our tip? Write articles or posts in less than 800 words with:

•    Subheaders for easy skimming
•    Easily visible links (not just underlined) for easy clicking
•    Keep paragraphs to just three to four sentences long
•    Tag your posts per topic or type of content

Get to know the 4 Types of Content

There are four main types of content that you should be aware of. Those that:

•    Entertain
•    Inspire
•    Educate
•    Convince

Depending on your brand, you can focus more on entertaining people (like how TheChive.com does it). Or you can also convince your target audience that this is the perfect luxury car for you, much like how the sleek Lexus site. Keep your focus on at least one of these four types of content and see how it affects your traffic.

Keep your Focus: Know your Audience

At the end of the day, it’s all about bringing the right sort of content to your audience. Get to know them – observe your analytics data. What kind of demographics are you dealing with? Which type of posts gets the most views and recommendations? Put yourself into their shoes – what would you like to see on the website?

Wednesday, March 12, 2014

Top 3 Qualities of a Winning SEO Company in the Philippines

Choosing the right SEO Company to strategize and then execute your tactics is a very important step to ensure that your business grows rapidly today. Without the right momentum, you can easily lose your business to your competitors who have the right support and machinery to execute digital campaigns.

It is easy to think that digital marketing and advertising is cheaper and easier compared to the traditional ones, there are still a lot of things to consider when partnering with a digital agency. We have the three most important attributes that your selected SEO company MUST have.

Always Aware of the Latest Trends

Look for a team that is always staying updated with the trends. It does not matter if the trend is proven true or not, as long as they are aware and fully understand what the latest news are, then that is a great first step.

Why is it important that the SEO company is updated with the latest news? It is important because news can bring potential changes to your overall SEO strategy. For example, the Google Hummingbird update down prioritizes keyword use in your content and instead, captures contextual words used together with some keywords. You wont be seeing the keywords in your Google Analytics data, too.

Always Using the Latest Technology

Observe through interviews and demonstrations of their portfolio if the team is using the latest technology. This applies not just for SEO practices but also for tools used for efficiency across the team.

When it comes to standard SEO practices, you don’t want to be associated with a team that is doing black hat or practices that most probably lead to penalties from Google. This will just burn your money quickly and worse, set you back in the SEO rankings instead of improving your score.

Always Using the Best Tools

What tools are needed to make sure that the SEO guys are able to do their jobs properly? Apart from Google analytics (the creation of funnels for goal conversion, checking of daily traffic and live data), your future team must use one of the following:

•    Adobe Site Catalyst
•    Your Eyes
•    Google Webmaster tools
•    Majestic SEO

There are free tools that are great and there are premium tools that are worth every penny that you invest in it. It is important that your SEO team understands which tools are worth investing in so that they can do and check their work quickly.

Monday, March 10, 2014

Hottest SEO Consultancy jobs in 2014

There are many roles within an SEO team. It is not just a one-man team, for sure. If you are looking to hire an SEO consultant, know that there are specific roles that are often not merged, mostly because they require a very different set of skill sets and it is quite rare to find one person to have all of them combined. Plus, it is also not recommended to have a one-man team since you are increasing your dependency to just one person. Not very wise.

Here are the top 3 jobs that you should have in your SEO team either as full time members or on a consultancy basis.

Website Content Writer and Editor

Writers and editors make sure that your pages have compelling, interesting content for your readers. A steady flow of incoming published work is necessary either in your blog section or in the news section of your site. What are the qualities of a good writer or editor consultant?

•    Has an excellent written English skills
•    Can write in various tones from informal to factual and credible
•    Works fast since you also need quantity not just quality when it comes to SEO writing.

Most writers can work remotely and can just submit their work on a weekly basis.

WordPress Developer

You can choose to get a consultant or contractual team member for WordPress development. Your first step is to download the WordPress kit and understand how it can help improve your site or even just the blog section. Why do you need a WordPress developer?

•    To help customize the look of your chosen template
•  To help update the pages especially when you want new photo galleries, transitions or menu navigation bar design
•    To help you understand which sections can be edited, compressed or added plugins to

You can choose to hire your WordPress consultant at the beginning of the project and then take it from him after the setup. But if you want seamless update of your site and if you can afford it, get the developer for at least 6 months.

SEO and Data Specialist

Counting and understanding why certain pages get more traffic, why you are not seen by Google or why certain things keep you from getting a high SEO ranking and while others can drag you down.

Understanding what the numbers mean by Google Analytics can take you weeks to read through all of the data that they can give you by default. Then there are the customizations that you can do to make sure you are converting your traffic into money (which what we all aim to do).

Sunday, March 2, 2014

World-class Website Development Company Best Practices

Nearly every web development company and business in the world has an IT counterpart. Whether you are automating your billing, creating your first online ordering site or simply computerizing your payroll (like Payroll Hero), you need a developer sooner or later.

Even if you don’t have plans to have your own development team, it is still handy to know the best practices in terms of website development. There are a couple that you can apply to your day-to-day tasks.

Limit the work in progress

Nothing slows down work faster than being bogged down with too many things to do. One look at your to-do list and you already feel defeated. You don’t want this to happen to any kind of team, most especially to a software development team.

How do you do this?

•    Each developer or team member must only have at most 3 things working on at any given time.
•    Put things on hold if there are dependencies (like an upgrade, additional requirements are needed or you need images to complete a page)
•    Remove items that don’t have to be done ASAP
•    Mark things as done when you have seen that they are already done so that they are removed from the list.

Limiting work in progress is a value shared in the Kanban process popularized by Japan’s Mitsubishi motors.

Filter and Prioritize Requests!

A huge part of limiting your work in progress depends on being able to prioritize and filter the requests that your development team gets. From identifying which are the most crucial things to do to knowing which things can wait, it is best to categorize your very long wishlist.

What is the advantage of doing this? This helps your team focus on what is really necessary, making them fully understand that the work at hand is the most important task to finish. This also helps them understand that a delay in one task affects your backlog of items.

Non-stop R&D efforts

You found a great team if you know that there is constant R&D (research and development) efforts to initiate progress and innovation. It can be as simple as how to speed up the current content upload process to lowering the cost of servers to even creating new products to offer to existing customers.

Working Code Over Extensive Documentation!

At the end of the day, it is more important to have working code rather than lots and lots of specifications in neatly written documents. This is one of the cornerstones of the popular development method, Agile.

Photo By: Simplydone Tech Solutions