Monday, March 4, 2013

What Is Google Penguin?

Google, the search engine giant, recently gave its program algorithms a boost with the Penguin update. It has been one of the most discussed topics within the SEO (Search Engine Optimization) community because of the strategies they need to tweak to be able to comply.

A year ago, most of the major revisions focused on the Panda update, and it was followed up with the release of Google Penguin to work with all the updates. If you are a new webmaster who is not aware of what this update is about, keep reading.

This search engine update was released on April 24, 2012. According to the official blog, the Penguin update is an important algorithm change that looks for “webspam” (a term for keyword stuffing). It is designed to bring down the rankings of those sites that may be violating the present quality process of Google.

Those who employ the conventional black hat SEO gimmicks (including keyword stuffing) will receive warnings from the Google updates, and the placement of improper outgoing links which are directed to a particular site is not a good idea either. Webmasters should have Google Webmaster inspect their accounts in an event of a notice from the search engine giant about a likely penalty because of spam activity.

How will you keep your site in the good side of Google updates? Here are some tips:

Always check your keywords

When the update started, all Internet users were happy because it would prevent over-optimization. The problem is that some webmasters changed their sites to the point that they were not optimized anymore. It all comes down to keywords.

Do not just stick your keywords in after writing the content. This will appear unnatural. Incorporate your keywords in your articles as you compose.

Your Link Building must feel unique

Your keyword links must be less than your brand name links. Ensure that your precise URL (Uniform Resource Locator) is used. Your profile’s links will look natural if you add actual words like “visit us here” or “Click here” instead of a URL.