It has been a common practice of businesses that have
existing websites to create a social media presence as an off-page marketing
tactic. But some stubborn businesses still believe that having a Facebook Page
is unnecessary, while others who have Facebook Pages think it’s enough.
Each has its own pros and cons and it’s going to depend
highly on the nature of your business whether to use one or both.
But why is it still essential to have a website up and running
when you’re at the mercy of social media?
1) Social media
platforms have terms and limitations. There’s a limit to what you can do on
social media. You’re constantly competing against different businesses in the
same sphere that you need to consistently produce interesting content to get
attention.
2) It’s easier to
optimize in search engines. You can optimize your social media accounts,
but platforms like Facebook ultimately determines how and when users will be
able to discover your page. This is usually done through referrals to people
who share common interests. With a website, you have full control over who
discovers you based on your keyword-rich content.
3) You have full
control over it. You’re not bound by the limits of social media, and you get
to regulate your website well. Social media is prone to blunders that can
tarnish your reputation and credibility if you aren’t careful with what you
publish.
4) You become more
visible to your potential clients. Social media platforms make it difficult
to search for local businesses with users seeing only a few results that match
exactly what they had typed. With a website, you have better chances of being
listed as a result to a client’s query in search engines, whether it be about the
services you offer or the industry you’re in.
5) It builds
credibility. Social media accounts can become verified accounts (with check
marks attached to the name) but that feature isn’t available worldwide. Also, potential
clients trust businesses with working websites more than those who have none.
While having social media accounts is necessary to better
reach your audience, a website still trumps as being the most beneficial to
your business. If you currently lack a website or are using an outdated one,
call 9DotStrategies now to know how to begin building or rebuilding your web
presence.
