Wednesday, October 2, 2013

Advice for Streamlining Social Media Marketing

Half a decade ago, no person would be able to encourage companies to spend their office hours on Facebook or Twitter to assist them in locating new clients. But because of the development of SMM (Social Media Marketing), around 43% of B2B (Business-to-Business) firms and 77% of B2C (Business-to-Consumer) companies are now making use of Facebook to find new customers.

These percentages must not be shunned, especially for industries that outsource to the Philippines. Of course, the other social networking sites like Instagram, Pinterest, Google+, LinkedIn, and Twitter have their own statistics to prove how powerful SMM can be for increasing brand awareness.

People who utilize social media are classified into the group that regularly posts or tweets updates, and the other group that consider social media to be too complex and never fully understand what they are getting into. Here is some advice for streamlining SMM to cater to both groups:

Maintain simplicity in your work
While the number of social media platforms is growing as the months pass, it should not immediately be an indicator of creating an account for all of them. The more accounts that your social media department has to take care of, the more time each team member has to devote into each site. This may eventually result in mediocre work output. It is best to stick to the major social networks that have proven their SMM efficiency, at least three of them for brand security.

Plan a schedule
There are companies that require their employees to spend some time on the social networks to help promote their brand, although using up a lot of office hours will not be necessary. The smart professionals only allot between 30 minutes to an hour so they can focus on other things, while still achieving their SMM goals.
The trick is scheduling social media marketing updates so that your followers get to read or see something new from your company. A corporate page that is not updated regularly will lose traffic and potential clients as well.