Why Website Still Works Amidst Social Media Conquest

It has been a common practice of businesses that have existing websites to create a social media presence as an off-page marketing tactic. But some stubborn businesses still believe that having a Facebook Page is unnecessary, while others who have Facebook Pages think it’s enough.

Each has its own pros and cons and it’s going to depend highly on the nature of your business whether to use one or both.

But why is it still essential to have a website up and running when you’re at the mercy of social media?

1) Social media platforms have terms and limitations. There’s a limit to what you can do on social media. You’re constantly competing against different businesses in the same sphere that you need to consistently produce interesting content to get attention.

2) It’s easier to optimize in search engines. You can optimize your social media accounts, but platforms like Facebook ultimately determines how and when users will be able to discover your page. This is usually done through referrals to people who share common interests. With a website, you have full control over who discovers you based on your keyword-rich content.

3) You have full control over it. You’re not bound by the limits of social media, and you get to regulate your website well. Social media is prone to blunders that can tarnish your reputation and credibility if you aren’t careful with what you publish.

4) You become more visible to your potential clients. Social media platforms make it difficult to search for local businesses with users seeing only a few results that match exactly what they had typed. With a website, you have better chances of being listed as a result to a client’s query in search engines, whether it be about the services you offer or the industry you’re in.

5) It builds credibility. Social media accounts can become verified accounts (with check marks attached to the name) but that feature isn’t available worldwide. Also, potential clients trust businesses with working websites more than those who have none.

While having social media accounts is necessary to better reach your audience, a website still trumps as being the most beneficial to your business. If you currently lack a website or are using an outdated one, call 9DotStrategies now to know how to begin building or rebuilding your web presence.

Why Hire An Affordable Web Design Service?

Companies utilize various business strategies in order to keep their business thriving. The bad news is that the global economic and financial crises have greatly affected most enterprises, forcing them to either lay off some of their employees or even cease operations.

 Image courtesy of http://www.spearheadseo.com/

To easily promote its products and services to anyone around the world with an internet connection, it is important for every organization to have an official website. This is where affordable web design services get to play their part. From the term itself, companies which offer reasonably priced services can produce websites that are as good as the premium ones. Businesses with official website requirements have a number of key factors to consider: The content they want on their site, the site layout, if the site is static or if it would have multiple pages, database requirements, which platform the site will be designed in, how a user will navigate the site, what the theme or color scheme will be, and of course, their budget.

All of the mentioned queries are the fundamental and significant factors of creating a website that will entice potential clients. Clients have to address all of these questions when hiring a web design team. If one of these is not properly taken care of, it may result in low search engine results and consequently, less profit for the company. Fortunately, with the internet's rise to fame, many web design companies flourished as well, offering quality and competitive services at inexpensive prices.

It only takes some research to find out which company best suits your needs. Many web design companies offer potential clients free quotations and a sample of their services. It is also helpful for the client to ask about the list of clientele that the web design company has handled. This will provide the customer with an insight into the company's performance and will help build their confidence in the web design enterprise in question.

There are websites that give reviews on their experiences with a particular web design enterprise. Information on these companies can also be found in blogs, forums, websites or social media sites. A face-to-face meeting with the company is also recommended so the client and the company can further discuss their plans in detail. Companies often provide contact details on their websites for this purpose.

In these challenging economic times, it is a good idea for businesses to rely on web design companies that provide affordable services. 9Dotstrategies offers world-class web design services at affordable prices.