Every
business dreams of success, but each one has its own definition of such.
Success to some may only be average to others. This is because success and
performance metrics differ from one business to another, and can also differ
from one marketing strategy to another.
Social
Media Marketing, for example, has certain metrics you need to track to
ascertain your effectiveness in the digital realm.
The
following are only some of the metrics you’d need to measure to keep your eyes
on the prize:
User engagement: As you speak to the
right people, you need to know if they’re actually listening. How many of your
audience are currently and consistently interacting with you? How long does an
average visitor stay on your website? How many people are retweeting and
clicking your links? Take note of the statistics and see how you can improve
the numbers further.
Feedback: It’s important that you know
if what you’re doing online is being stomached in well by your audience. You
can measure this through satisfaction ratings, sentiment analysis, and even
just by reading comments on your posts.
Conversion: Measure how much from your
online audience are performing your desired actions, and which social media
posts are the reason.
Given
these, it’s not enough that you should aim for a certain number and pat
yourselves on the back when you do. You must always and consistently aim higher
than your last goal.
At
9DotStrategies, we can help you achieve success online. Contact us now to
inquire about our Social Media Packages. Win in business with 9DS.
