Wednesday, January 23, 2013

Help your Site Survive Google Algorithm Updates

Performing a search on the Internet can be a breeze at times, but may be problematic and complicated on others. Managing and owning a website becomes a challenge when you are trying to capitalize on certain aspects of SEO to earn high ranks, only to have search engines constantly alter everything. Algorithms that use SEO (Search Engine Optimization) apply ever-changing series of load times, link networks, key phrases, ranking keywords, and many other confusing procedures that are well-hidden from the populace. It is crucial to effectively manage a website and its content, but all efforts will be wasted if you are not familiar with the current updates that are implemented by search engines.

To rid the World Wide Web of those site owners/hosts who have exploited their way to top search rankings, the recent Google algorithm updates aid in figuring out if a particular site attempted to get top search engine rankings through suspicious methods. Before these revisions were implemented, scheming webmasters were able to take advantage of recent trends by creating a site with many pages but with little to no content, among other deceitful tricks. Time and again, search engines have discovered these tactics, and have banned or shut down such sites. The problem is when search engines announce a new algorithm; even websites that follow the rules may also suffer, especially if their content matches the phrases on the latest watch list.

Instead of the usual per-page penalty, the 2011 Panda update of Google penalized a violator’s entire site. It concentrated on the entire user experience rather than plain text. This year, the Penguin update follows the same rule by further analyzing extreme utilization of overlapping links within similar sites, several applications of identical key phrases and deliberate exploitation of link anchor text. To keep your website from suffering penalties from search engines, you must continuously produce new and quality content.