Wednesday, January 30, 2013

Search Engine Optimization in Plain English

There are plenty of companies out there offering SEO Services, and we always hear the word SEO or Search Engine Optimization.  So what does SEO really mean?

Search Engine Optimization (SEO) is a set of methods intent on improving the online presence or visibility of a website in search engine result pages. The term also discusses a group of consultants who convey optimization projects on behalf of clients. It improves webpages so they rank higher in search engines via targeted keywords. This is done to eventually generate more income from the web site. There are many SEO techniques in use today. These procedures are categorized as On-Site Optimization and Off-Site Optimization. Finally, SEO helps form a good design for a site so it will be search engine friendly.

Here is an example:

This is a sample Google search result page.  The keyword being searched for is “seo”.

From the image above, you can see the sites that rank well on the search engine. This is a basic explanation of SEO. Successful utilization will help you monitor the website’s rank and give your clients the return of their investments.

Benefits of SEO

Every company website currently aims to be a competitive entity.  Whether your site sells or offering a product, service or information, SEO deals with the exposure and user-experience desired in a cost-effective way. Search Engine Optimisation (SEO) is a vital part in a search marketing promotion. It helps accomplish an online achievement, whether you are a small to medium enterprise or corporate business. Without SEO, your website will not reach your target market/audience. It is also not an instant web solution. Engaging an SEO campaign means a lot of effort on your part, particularly when it comes to content. You also need patience, as high search results do not happen overnight! Search engine optimization (SEO) is the basis for any website to attain web traffic. Doing business on the internet has become a challenging feat, with increasing competition in every field. The amount of web traffic your website will get will depend on the many factors of SEO, and the search engines that direct this traffic must be understood for successful development.

An efficient SEO program is the best way for a website to earn exposure. Do you want to spend your time learning a new skill, or would you rather prioritize your business and let a trustworthy SEO company get fast and cost effective results for you?

More information at  4 Things New Site Owners Need to Understand about Search Engine Optimization

Also you can download it from SEOmoz website. Go here.