How a Firm Can Adapt Changes in SEO Algorithm in 2013

For a company to obtain major success in the long run, it has to make good use of an SEO (Search Engine Optimization) campaign. A lot of individuals are under the impression that the SEO changes for the year 2013 take too much time to execute and therefore leave the firm with losses rather than profits. These thoughts have no truth in them because the proper application of SEO tactics has always resulted in a lot of web traffic for the enterprise.

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The use of different SEO strategies takes hard work and patience, which eventually pays off by providing increased revenue and more profits. As the years passed and technologies evolved, alternative strategies like digital marketing and social media have competed with SEO. The edge that SEO has over the competition is that it is still being practiced and prioritized by millions of organizations all over the globe.

Here are some SEO modifications that every industry has to anticipate in 2013:

The Avoidance of Co-occurrences
Co-occurrence has to be averted by the company if they want their corporate site to rank high in the SERPs (Search Engine Results Pages). Search engines have been designed to be fed with significant keywords, but if these keywords appear a number of times consecutively, the Panda update from Google will detect this and penalize the site since it may be an indication of unscrupulous Black Hat SEO behavior. This will result in low ranks for the website, and no firm wants this to happen.

The Emphasis on Original Keywords
Of all the different SEO strategies that are available, spreading a few instances of original keywords in the content will immensely help the business site in getting the attention of the search engines and ranking high on their SERPs. For these keywords to be efficient, they have to be used in the headings on top of the official website, the titles, and the content.

Help your Site Survive Google Algorithm Updates

Performing a search on the Internet can be a breeze at times, but may be problematic and complicated on others. Managing and owning a website becomes a challenge when you are trying to capitalize on certain aspects of SEO to earn high ranks, only to have search engines constantly alter everything. Algorithms that use SEO (Search Engine Optimization) apply ever-changing series of load times, link networks, key phrases, ranking keywords, and many other confusing procedures that are well-hidden from the populace. It is crucial to effectively manage a website and its content, but all efforts will be wasted if you are not familiar with the current updates that are implemented by search engines.

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To rid the World Wide Web of those site owners/hosts who have exploited their way to top search rankings, the recent Google algorithm updates aid in figuring out if a particular site attempted to get top search engine rankings through suspicious methods. Before these revisions were implemented, scheming webmasters were able to take advantage of recent trends by creating a site with many pages but with little to no content, among other deceitful tricks. Time and again, search engines have discovered these tactics, and have banned or shut down such sites. The problem is when search engines announce a new algorithm; even websites that follow the rules may also suffer, especially if their content matches the phrases on the latest watch list.

Instead of the usual per-page penalty, the 2011 Panda update of Google penalized a violator’s entire site. It concentrated on the entire user experience rather than plain text. This year, the Penguin update follows the same rule by further analyzing extreme utilization of overlapping links within similar sites, several applications of identical key phrases and deliberate exploitation of link anchor text. To keep your website from suffering penalties from search engines, you must continuously produce new and quality content.