Monday, October 10, 2016

Accepting the Traffic We Think We Deserve (Why your Website isn’t performing and what you can do about it)

So you’ve made your website and it’s up for potential clients to discover in the massive sea of search engine results. But your site isn’t gaining enough or any traffic for you to function properly as a business. If you’re wondering why that is, here are some reasons to consider:

1) Irrelevance to potential clients

Perhaps you’re not giving people who chance upon your website any reason to stay. Give them something they want and make them see that want as a need. Engage with them enough and you’ll be able to successfully convert them into clients.

2) Poor site design

First impressions do matter especially now that people are becoming more responsive to visual information than to text heavy content. Although the latter can easily optimize your site, people won’t be interested to stay. Thus, no traffic. Design your site to enhance user experience.

3) Failing to understand your metrics

While it’s important to know the data of the metrics you want to measure, it’s even more crucial to understand what they mean. You may be satisfied that you’re hitting your targets but you need to be able to sustain that growth in the long run by knowing what specific content to keep producing and which others to improve.

4) Neglecting to audit website

The only thing constant is change. No website is perfect, and auditing is an important task that needs to be done at least annually. To learn more about website auditing, read our article here.

5) Lack of any promotional effort

You shouldn’t merely make a site just for the sake of making one. The following things need to be optimized to aid you in this: search engine, keywords, and social media. There is too much competition and you need to situate yourself as that choice provider of your service to your potential clients. Create all effort to point people to your site where everything they need to know about your company is stated.

If you seek professional help optimizing your website and increasing traffic, contact 9DotStrategies now!