Why Website Still Works Amidst Social Media Conquest

It has been a common practice of businesses that have existing websites to create a social media presence as an off-page marketing tactic. But some stubborn businesses still believe that having a Facebook Page is unnecessary, while others who have Facebook Pages think it’s enough.

Each has its own pros and cons and it’s going to depend highly on the nature of your business whether to use one or both.

But why is it still essential to have a website up and running when you’re at the mercy of social media?

1) Social media platforms have terms and limitations. There’s a limit to what you can do on social media. You’re constantly competing against different businesses in the same sphere that you need to consistently produce interesting content to get attention.

2) It’s easier to optimize in search engines. You can optimize your social media accounts, but platforms like Facebook ultimately determines how and when users will be able to discover your page. This is usually done through referrals to people who share common interests. With a website, you have full control over who discovers you based on your keyword-rich content.

3) You have full control over it. You’re not bound by the limits of social media, and you get to regulate your website well. Social media is prone to blunders that can tarnish your reputation and credibility if you aren’t careful with what you publish.

4) You become more visible to your potential clients. Social media platforms make it difficult to search for local businesses with users seeing only a few results that match exactly what they had typed. With a website, you have better chances of being listed as a result to a client’s query in search engines, whether it be about the services you offer or the industry you’re in.

5) It builds credibility. Social media accounts can become verified accounts (with check marks attached to the name) but that feature isn’t available worldwide. Also, potential clients trust businesses with working websites more than those who have none.

While having social media accounts is necessary to better reach your audience, a website still trumps as being the most beneficial to your business. If you currently lack a website or are using an outdated one, call 9DotStrategies now to know how to begin building or rebuilding your web presence.

What Is Drupal?

Drupal is a content management platform which makes sure that websites run smoothly. The popularity of this platform has encouraged its developers to create various forms of programs for user convenience. Most of these applications get great user feedback, but the Drupal e-commerce programs are the flagship product of the brand. These programs offer hassle-free systems that allow individuals and organizations to establish an online presence and grow their business on the Internet. 

 Image courtesy of https://www.openshift.com/

Online revenues and commerce are now intrinsic parts of the world’s economy, and Drupal e-commerce software does a good job in making sure organizations are kept afloat. The near-perfect e-commerce website design of these applications makes them an excellent choice for boosting online business performance. People who initially anticipated that revenues over the Internet would eventually deteriorate were shocked to see that e-commerce is thriving. Some thought that buying goods and services online would lose steam over time. Fortunately, online revenues are consistent, stable and have significantly increased, thanks to the growing number of consumers who support e-commerce. In turn, companies that transact over the Internet are learning how to better provide fantastic customer service and good deals online.

However, businesses online can only fully maximize their online presence through their websites’ quality and the user-friendliness of the content management systems that are powered by e-commerce software. This is where Drupal e-commerce programs can help. Drupal applications simplify the process for people who want to either sell or buy items online.

Drupal e-commerce software provides services like facilitation of an auction over the Internet; reports and summaries of every sale; management of inventory; subscription options or recurring payments; effective and comprehensive checkout shopping carts, and more. This shows how sophisticated and expansive Drupal e-commerce programs are compared to other platforms. This is not a small advantage, as it can either spell success or failure for a business venture over the Internet.

Customers want a quick and easy way to purchase products and services online. If the business transaction is not streamlined, they are likely to opt for a more convenient website to purchase from, making it difficult for an online company to thrive. Drupal e-commerce programs make sure that web publishers and customers have a fruitful e-commerce experience over the Internet.