Tuesday, January 7, 2014

Tips on making your business website SEO Friendly

What is the first thing you tell someone when they need to look for something? It’s probably a quick “Just Google it!” response. Everyone uses Google and every time someone keys in a string of keywords to search for something, that is an opportunity for a website to be found.

More than half of the traffic a website gets comes from organic search or via the big search engines like Google. The rest come from paid ads, both from social networking sites like Facebook or web banners positioned in partner websites.

To make your website rank high in Google’s eyes, we have 3 SEO friendly expert tips that are easy to incorporate into your website.

Tip #1: See what Google sees

Use tools like Google’s cache or third-party tools like MozBar, you can get a glimpse of how Google sees your website in terms of search. This gives you clues on how you can:

•    Organize your content so that Google can read all the relevant data
•    Include more text (instead of text within images) that Google can read through
•    Create more title tags (see Tip #3 below) to help categorize your text content

If you see that through tools like the MozBar, there is nothing else beyond your page’s title, then you know you need to make rapid changes to your site to make it readable to Google. If Google cannot read your pages, then it has nothing to report to the millions of uses searching the Internet today.

Tip #2: Organize your link structure

Make it easy for Google to find what people are looking for by creating an organized outline of your content. This is not very different from what you used to do at school – where you have major topics supported by minor details. Here’s a sample outline of a typical eCommerce website structure:

-    New Products
-    Women’s shoes
o    Flats
o    Pumps
o    Sandals
o    Athletic shoes
-    Children’s shoes
o    Sandals
o    Athletic shoes
o    School shoes
-    Sale
-    The Team
-    Careers
-    Store finder
-    Affiliate Marketing

By organizing your content in a logical and SEO friendly manner, you make it easy for Google to know where to look in your sea of content.

Check your link structures – make sure that all pages link to one another. You might have an About page but if there is no button linking to that page, then how will your viewers find it?

Tip #3: Setup your title tags

Search engine optimization is not just about stuffing your pages with keywords. In fact, keywords are just 20% at the most of the search engine game. One of the most important things you need to do to your site is to make sure you have title tags.

Just like a Microsoft Word document, title tags help label portions of your text content accordingly. H1 or Header 1 is the most important part of the text content, which is often the title of a single article in a page. There should only be one H1 per page.

H2 and H3 are the secondary and tertiary headlines that you want to emphasize in a page. Include important keywords in your title tags and limit these tags to 75 characters each. Do not forget to include your brand in your title tags, since these are the tags read by Google and displayed in the search list when presented to the user.

Write your title tags in such a way that a user can easily understand what this particular page is about and encouraging them to take action immediately.

Photo By: MarketZing