Tuesday, January 28, 2014

Social Media Marketing Mobile

Utilize today’s technology by thinking smart when it comes to your media marketing plans for mobile. Incorporate social elements such as encouraging people to Share, Like, Tag and Re-post articles, videos and images.

Being visible in a consumer’s social network feed is important – some companies choose to pay for a spot to be seen in the feed while others do it organically. It is up to you if you choose to use the paid or free mode. We have some tips for you, especially if you are just starting out your business, on how you can make the most out of social media marketing via mobile.

Make the most out of mobile alerts

One of the behaviors that you can maximize on mobile is that apps have the ability to produce alerts. This pushing of alerts into the mobile screen, even if an app is on idle or not active, is very powerful. Use this the right way, and consumers will appreciate you being proactive. Abuse it and you will be viewed as spam.

Maximize daily Social Media behavior

Another type of behavior seen on mobile and social networks is the addiction of people to check their social networks daily. This means, as a business, you have at least one chance every day to make an impression. Here are our tips:

•    Post your content early in the day, before 9:30 am so that when they are going to work or just before they start their day, they can see your post online.
•    Or you can also post during lunch break, where a lot of people check their social network feeds.
•    Keep your content short – videos should be 2 minutes long, so that they can easily view it on the go. Make a 3 or 4 part video series if you think 2 minutes is too short.

Social Media Marketing mobile tips

How else can you use social media on mobile to your advantage?

•    Create short and yet engaging content for easy viewing online
•    Invite users to subscribe to your email newsletter (since a lot of people view their emails via mobile)
•    Make sure your main website is mobile responsive.

Add a Google Analytics code to your pages and observe the traffic that comes into your site. From here you can also see how many customers are viewing your pages via mobile and you can adjust your strategy from there.

Photo By: Entrepreneur