Monday, August 18, 2014

The Tinsel Shop Wins Extraordinary Entrepreneur Video Contest

9DotStrategies, aside from being a full-service web development and digital marketing firm, has its support to people with entrepreneurial spirit.

It is with pride that we present you, our newest project awarded to our Extraordinary Entrepreneur, Kristine Marie Padilla. Padilla won a 150,000Php worth of e-commerce website from 9DotStrategies upon winning from our Extraordinary Entrepreneur Facebook Video Contest last April of this year. Her website launched this August 15, 2014 with the help of our dedicated team of experts. Visit!

Tinsel Shop Website Screenshot

The Tinsel Shop Wins Extraordinary Entrepreneur Video Contest

“We are all extraordinary as a person, but one will stand out beyond extra”

In the competitive world of business, an entrepreneur is not simply the person who starts and operates the business; an entrepreneur is someone who sees opportunities, grabs them while taking a tremendous amount of risk in between. He/she should be someone who is creative enough to imagine the future, wise enough to make decisions, and is brave enough to explore the unknown.

But what does being an extraordinary entrepreneur mean? That is what 9DotStrategies explored on when it launched its Extraordinary Entrepreneur Video Contest last January.

The mechanics of the contest is simple: upload a video, which defines what an extraordinary entrepreneur is, and show it. Whoever achieves the highest score based on the criteria for judging wins a dazzling P150, 000 worth of e-commerce website.

The search was long and hard, but among the entrants, one has depicted it more than the rest. She is a motion graphic artist for one of the top television networks in the Philippines for almost 10 years, the owner of the clothing store, “The Tinsel Shop”-- Mrs. Kristine Marie Padilla.

What inspired you to start the business?
“It is a family business,” Padilla said. Apparently, Padilla’s interest started while she was growing up since her family is engaged in the garments business as well. In 2008, she was able to launch The Tinsel Shop online. She joined some bazaars in 2009 in order to gain more sales and popularity in the market. By 2012, she was already able to put up a shop in Ali Mall and open up another one in Robinsons Metro East in 2013.
How were you able to manage your time between your family, friends, and business?

“When it comes to business, I have trusted my employees that is why I don’t have to visit my shops all the time”. She also added that she does not waste any time and she does multiple tasks. She makes designs for her Tinsel products during the dead hours of her job at the network. Tuesday is her rest day and she makes sure that Sunday would be nicely spent with her family. As someone with multiple roles in life, she was able to juggle them all through her sheer dedication and time management. 

What do you think is the hardest obstacle for an entrepreneur, and how were you able to surpass it?

“Of course, roller coaster sales. Also, funds”. As an entrepreneur, Padilla is aware that every business is a risk, but she overcomes problems with her thought of “kapit lang”. It is never an option to give up, and there is always a sign of relief once she realizes that she had already beaten the challenge.

In your video, what do you mean by ‘beyond extra’? What is it that you have more?

“We are all extraordinary as a person, but one will stand out beyond extra! And that’s me”, she stated. Padilla showed her youthful and creative outlook in life through her video that reflects how she manages her business. She explores the world through her imaginative mind and seeks to make her products unique. Padilla stated that unlike other entrepreneurs she is fully aware of the significance of new technologies, keeping up with the trends and relating with her market.

How do you become extraordinary or “beyond extra” as an entrepreneur?

“In business, I do not consider what I want, but what my market wants”, she said. Thinking in a way how her market would respond helped in the bloom of Padilla’s business. She also added that her past jobs had helped her develop art skills.

How do you stay at par with the competition? What serves as your competitive advantage?

“I make sure that my products come differently and with a twist that is why I personally design them (some are bought outside the country). I also want to be the first to offer the product in the market”. She also added that her product ideas evolve from watching shows and doing research related to the industry.

You mentioned that you started in the online business, so what do you think serves as the perks of having your own website?

“Aside from having no required permit, online purchasers cannot ask for discounts. It also saves my business, when there are few sales on shops”. Undeniably, websites and online shops create wider awareness and reach of the target market and it shows strong credibility in public, which she also mentioned.

What joy does entrepreneurship bring to you as an individual?

“There is joy each time I make a sale and I would think, “Yes! Alam ko ang uso!”. Basically, it is all about self-gratification. She would be flattered every time her customers say she looks young. Keeping a youthful appearance and attitude has helped her relate to teenage customers. Though she juggles a lot of work in her hands, it is all worth it at the end of the day.

What is your dream for your business?

“To dress up the whole world!”, exclaimed Padilla. She wanted her shop to be present in all malls and to see how people appreciate her craft. Though it may seem extravagant, she continually strives to turn this big dream into a reality. “Hindi ka din naman forever employee”, she answered when asked about plans of being a full time entrepreneur. In spite of her successful career as an artist, she is fully aware of the constraints of being an employee, especially in today's ever evolving and competitive world.

What is the “secret recipe” for your business to be successful?

“Well, success is subjective and it varies with different people’s perspectives; but for me, the secret recipe is to ‘keep going on’ and ‘staying young”. Since Padilla’s target market is teenage girls, she has to ‘think young, stay young, and be young’ in order to provide the right needs, wants, and trends. She also encountered a lot of challenges, but she just kept going on to arrive at where she is now and sit on her throne of success. 

With her story, being an entrepreneur may seem tough, but rewarding. You need to have a lot of courage to take risks, but along the way you would find it exciting and and worth it when all your hard work pays off in the end. As what Padilla had said, it is gratifying when people love and are pleased with all your hard works. In entrepreneurship, you are your own boss, you can control your own time, schedules, and is free in doing whatever you want, just never forget your values and business ethics. Business is a gamble, and sometimes even the smallest thing can make the difference, it can either make or break you, but in taking these risks, you learn to grow and expand your horizon.
Everyone is extraordinary, we have our own way of thinking, of working, of dreaming as we are all unique in this world. In this vast jungle we live in, being ordinary is out of the question, being extraordinary is a must. At times, to stand out among the rest; we must go beyond what is extra.