Thursday, December 12, 2013

A Guideline to Selecting SMM Services

How will a firm find out if they are fully occupied with all of the available social networks? The reality is that this question is not that easy to answer. The good news is that there are web tools that have been developed for this purpose, which classifications like social networking management, social network engagement and social intelligence. The free tools include Tweetstats, Tweetreach, Hootsuite, Seesmic’s Ping and Bufferapp.

How will you utilize these social media management tools? The first thing you have to do is watch over a number of things, particularly the influential people in your niche, the business pages on Facebook and the Twitter accounts you follow and their hashtags. Start interacting with the community so that they will know that you exist. If your potential or existing customers will send you messages with concerns, assign a department that will immediately address these inquiries.

 Here are some things to think about prior to choosing an SMM service:

How are posts scheduled when this service is in use?

The primary reason for using these services is uploading your content quickly. You will want your posts to be scheduled in a way that they will show up a number of times within the various social networks. A handful of these services make use of clever concepts to get the job done. For instance, Ubervu provides a “smart scheduler” that anticipates the proper duration of posting updates depending on how many people are reading it.

Monitoring and posting are different animals.

There are services with varied capabilities when monitoring and posting are concerned. For instance, Sysomos is designed to post updates only on Facebook and Twitter, but it can watch over other networks like YouTube, LinkedIn, Google+ and Google Analytics. Make sure you read all the instructions, particularly the networks that the service supports.

Can the developer be contacted?

The vendors that distribute the best social media management tools will offer customer service in case something goes wrong or if you have questions. The sad fact is that 50% of these vendors make it difficult for customers to get in touch with them. It is best to ask other firms that are using the service before you buy.

Photo By: Ereachconsulting