Handling a Social Media Blunder

Even the most careful of people trip on their feet. That is to say, businesses aren’t exactly protected from making mistakes online. Some do falter, and sometimes it yields grave effects.

Learning how to handle these blunders can help alleviate the situation and can restore your relationship with your audience. Take note of these helpful tips:

Let people talk

Don’t fuel their hate by deleting and suppressing negative feedback. Let them air out their frustrations.

Acknowledge and Apologize

The thing that drives people nuts is when a business doesn’t own up to its mistake and defends itself against negative comments. When you make a mistake, let your pride down and apologize to your audience, especially to those who were directly affected. When people see that you admit your error, their fury will die down eventually.

Reach out

But apologizing isn't the only thing you should do. You have to reach out to your audience to further extinguish the flame. Respond to negative tweets or comments; the more personalized and sincere your responses are, the better.

Monitor the crisis

Usually, the quicker you act, the faster people forget, but that will always depend on the circumstance and the gravity of the situation. Keep monitoring your social media to learn how to manage the crisis more effectively. There are programs you can use to make monitoring easier for you.

Create Powerful Content

After you’re done extinguishing most of the flame, it’s time to create content in form of article, images, videos or infographics to bury all negative effects of the blunder and revive your social media presence.

Seek help when needed

When your business can’t manage the crisis on your own, you can hire an agency that can assist you in responding to the crisis. 9DotStrategies offers an Online Reputation Management service that can help you gain back your former glory.

Remember, it’s best to plan beforehand to limit the damage caused to your reputation. But when disaster strikes, contact 9DotStrategies!

Why Have Your Digital Marketing Tasks Outsourced To The Philippines?

Digital Marketing is a business process that will oblige you to devote your time and effort to it, apart from other aspects which you have to think about in order for this business endeavor to be successful. This is one reason why there are companies that prefer to hire a third party group which can assist them in optimizing their corporate site for the search engines.

This brings one question to light: What reason do more businesses have for outsourcing digital marketing work in the Philippines compared to employing the services of other firms that are based in other nations?

What is “Outsourcing” anyway?

When you have your tasks outsourced, it means that your company is hiring another group what will take care of some of the work for you. Its either you employ a team of individuals or you basically hire one person to handle some of the workload. The branches of Digital Marketing such as SEO (Search engine Optimization), SMM (Social Media Marketing) and Content Marketing are popular niches where it is a good idea for outsourcing, since you get to take in or take out new team members in any event that the outcome that you are anticipating is not want you wanted.

The question still remains. Why is it better to hire a digital marketing firm that is based in the Philippines to handle some of your tasks, and what benefits will your company get out of this?

The biggest reason for more firms outsourcing digital marketing work in the Philippines is that labor is affordable, and the Filipinos take pride in the high quality of their work. A comparison between the Philippine digital marketing firms and the enterprises from India shows that Filipinos deliver excellent results for half the labor cost of organizations that other nations charge for their services. Filipinos are also fluent in business English, so that helps a lot.

Photo By:  Orem Utah SEO Services

Philosophies of Marketing Campaigns in the Digital Era

Before the evolution of computer technology and the Internet, a person who is involved in marketing used to have a simple life. There were only a few channels on TV, a handful of stations on the radio, some popular magazines and maybe a newspaper of two. Grabbing the attention of the consumers was easier, since the marketers only had to compose a convincing message to promote the services and products of their clients.

We now have TV units that can display hundreds of channels, a growing number of websites, and thousands of electronic devices that can operate applications and surf the Internet. Businesses had to adapt to the changes, and Digital Marketing was born. It is true that promoting a brand and its merchandise is challenging. Technology just made it more difficult.

Image from http://marketingartfully.com/2013/03/14/improve-your-business-with-a-digital-marketing-assessment/

Marketing used to only be about communicating benefits and identifying needs. Now it focuses on creating immersive experiences that will keep the consumers engaged. This means that a new set of capabilities and skills have to seamlessly go together. Here are some philosophies that can guide digital marketers:

Explain the Business Goals clearly

Because this age of digital promotion is going by so fast, everyone in the industry is doing their best to keep up. While this is happening, all of the professionals are under pressure to proactively incorporate developing media in their promotional campaigns so that they will be “progressive”.

But then, a good promotional approach does not depend on the neologisms or gadgets it uses. It is still effective if it delivers positive results. How the marketer defines the intent will affect the entire project.

Employ an Innovation Group to Activate, Evaluate and Identify Growing Opportunities

Marketing managers are busy individuals. They have to proactively watch over the marketplace, communicate with the merchandisers, spot business opportunities, and operate the promotional campaigns. They cannot be expected to catch up with all the budding tactics and technology.

It is vital to have a department that will identify rising opportunities, collaborating with small businesses and running digital marketing programs to test their true capabilities.