Monday, February 10, 2014

Social Signals of Twitter and Facebook are not part of the Ranking Algorithms, says Matt Cutts

Being owned by Google, it is natural to expect that recommendations and posts on Google+ will positively affect your search engine ranking. But what about the other social networking sites like Facebook and Twitter? Will your carefully written spiels for your Facebook fan page affect your main website’s search engine ranking?

Maybe. Maybe not.

According to a statement from Google’s head of search Matt Cutts, there are evident exclusions that points to the fact that Facebook and Twitter content are not being considered by Google for your website. It is not a matter of Google not being able to read the contents from the top two networking sites. Because they clearly can. It’s just that these content are not given special weight just because they are from Facebook and Twitter.

There is too much personal content on Facebook and Twitter

Crawling or reading of social network pages to index your site means sifting through the tons of information listed in it and then making it accessible to the general public. Now we all know that Facebook and Twitter has tons of publishing settings (For friends? Friends of friends? Everyone?) And truth be told, there is simply too much personal information in these sites that we are not exactly sure which one is informative or not.

How personal recommendations can eventually help a site

What Google is working on now, is that Likes and Follows, as well as recommendations of pages, will eventually be considered in judging if a site is useful or not. Currently, Google + has a “plus” feature where you can recommend a site directly from the search result hits.

This is something that makes a lot of sense. If your published article is really helpful or at the very least, interesting and 89 people shared that in a span of a few days, then there must be something good going on there, right? And you should be effectively recognized (and rewarded) for it.

The best action for you is to be ready for it. Think about the following factors that Google is considering now:

•    Number of shares or retweets a certain URL has
•    How many +1 via Google + a certain URL has
•    The amount of following or credibility a person has when posting a URL

Rethink and reposition your SEO strategy to make the most out of your recent learnings regarding social media and how Google sees it.

Photo By: AmericabestSEO