The Rise of Philippine Mobile Marketing

According to statistical survey data that was taken by a firm called “Mobext Philippines” on May 2013, an innovative form of digital marketing known as Mobile Marketing has boomed in the Philippines, with more than 50% of the major firms claiming that they placed their investments in this chain. The experts who call themselves “mobile marketers” are planning to invest on mobile apps and websites in the future, with every category mentioned by a big percentage of the respondents. The consumers will eventually experience a campaign known as the “social media mobile outreach”.

 

Image Source: http://blog.fireflydigital.com/wp-content/uploads/2013/04/Geo_mobilemarketing.jpg

The specialists of digital marketing in the Philippines also had their say in this topic, as a lot of them observed that a significant advantage of applying mobile marketing is enhanced targeting capabilities. 83.9% of the respondents claimed that the ability of a portable device to target the consumers through geolocation or on the go is a major benefit. 77.4% of marketers valued the capacity of a portable device to distribute one-on-one marketing (or targeted/customized communication) through the chain. These percentages have solidified the demographic and behavioral targeting abilities of portable gadgets.

While the marketers have reason to be excited about the possibilities that mobile marketing will deliver to the Filipinos, they are also aware of the limited coverage that these portable devices have. This is why they are heavily investing on this business venture. Going back to the survey, close to 75% of the respondents cited the imperfect coverage of tablet computers and smartphones as the largest hurdle for optimal investment, and this included technology restrictions like poor connectivity.

Despite the obvious hiccups that are hindering the success of this mobile marketing effort, it is interesting to note that a lot of marketers who are experts in digital marketing in the Philippines have already put their money on this campaign. A research firm called “Informa Telecoms and Media” discovered that smartphones took a mere 14% of mobile links in the nation.

Efficient Content Marketing Secrets Revealed

According to experienced content marketing specialists, composing compelling, impactful and valuable content all the time is an effective way to own their specific media channels and cultivate enthusiastic brand subscribers.

It is true that a good digital marketing strategy in the Philippines consists of an excellent social media campaign and proactive content since they contribute a lot to client conversion. Based on a survey that was done by a content marketing firm in the United Kingdom, two thirds of the individuals or entities which follow brands via Twitter and can also access any unique content that they are offered will most likely make a purchase from these firms instead of their competition.

A lot of businesses and firms still believe in looking for proper media (Internet, radio, TV, print media) prior to making a story. The fact is that it will not work since the specialists of Philippine internet marketing say that a good content marketing strategy should be finalized first to achieve an efficient online marketing campaign.

This also means that if the brand has no “back story” that is interesting and exclusive, Social Media Marketing and SEO (Search Engine Optimization) will not be effective enough to generate client leads.

Content marketing can be streamlined. Here are some efficient content marketing secrets:

Efficient Content Marketing forms brand loyalty

Good content marketing is not restricted when the consumer buys the item or provides the payment details. It should entice the first-time customers to become loyal supporters of the brand since they are sure about their choice, thanks to focused and simple online content.

Efficient Content Marketing always delivers value

Those firms that have been in the digital marketing strategy in the Philippines business for a long time know that profit is not their only goal. It is in their ability to provide service while adding value for the clients. The content has to express what the consumers need to know and how their company can assist them.

Photo By: Ben Francia

Related Articles/Links about Content Marketing:

http://www.quicksprout.com/the-advanced-guide-to-content-marketing/
http://www.jeffbullas.com/2012/09/21/7-ways-to-get-more-out-of-your-content-marketing-strategy/
http://www.slideshare.net/inBoundio/25-ways-to-do-content-marketing