Is Your Company Prepared To Embrace Inbound Marketing?

Inbound marketing is a type of brand marketing campaign that concentrates on having the potential and existing clients locate your firm. With efficient implementation of inbound marketing, it results in the web traffic that your business wants (i.e. your model customers) that is searching for your corporate site and taking some time to learn about what your enterprise is providing as a solution to what they need.

 Image Credit: http://www.paulagabin.com/wp-content/uploads/2013/05/inbound-marketing.jpg

There are proper steps that must be done to create lucrative inbound marketing strategies that will effectively run your marketing machine and give your sales a boost. Efficient management of this field will allow you to become an inbound marketing hero for your brand. Here are some tips:

Brand Architecture and Strategy
The initial step in this process is making sure that every person in your team will focus their efforts on brand systems and their architectures.

Take stock of your firm and find out the tasks that are required prior to building your inbound marketing mechanism. Prior to making an investment in this type of marketing, check if the entire team will guarantee to at least complete the minimum prerequisites for a brand that can be minimally viable. For a number of brands, this part of the operation needs basic confirmation and auditing, while it is a significant but substantial venture.

Brand Systems
Is your team dedicated to its brand systems? This term refers to the verbal and visual systems that stand for your brand (tag-lines, fonts, images, colors, concepts, symbols, names, etc.). When you keep applying your brand systems in your marketing campaigns, you can form a valuable indefinable asset that guarantees relevance, memorability and recognition in the brains of your stakeholders.

Even if dedication is a key component of being successful with these inbound marketing strategies, your firm also has to be honest and evaluate its facilities to see if it can cope with any present challenge.

Things You (Probably) Don’t Know About Rand Fishkin

If in Hollywood the most talked celebrity recently is Kim Kardashian (and her upcoming baby), in the SEO world, the hottest nerd to have hit piqued our curiosity is Rand Fishkin. Now if you’ve been to an alien SEO planet, you might be wondering Who is Rand Fishkin?

Fishkin, SEOmoz’s CEO and founder, claims to be crazy about all things tech, including SEO, inbound marketing and entrepreneurship. He is also known as a highly-esteemed speaker at various SEO conferences, a passionate blogger and frequent flyer together with writer wife Geraldine.

                                             Image From: http://www.seomoz.org/img/upload/randfishkin-500px.jpg

But aside from the obvious (and the frequently published bio), here are ten interesting facts about the nerd of everyone’s dreams:

•    He has never bought a car

With all the money this guy makes and the celebrity status he’s basking in, you’d probably think that he has a limo, or maybe a shiny Porsche or a Ferrari hidden in his garage. Truth is, the only vehicle he’s ever had is a scooter, which he purchased in 2008.

•    He fancies art

Whenever he’s not speaking at conferences, visiting national landmarks or doing work-related stuff, Fishkin muses at visual arts, specifically that of the 19th and 20tth century. His favorites include French impressionist Georges Seurat and American landscape artist Winslow Homer.

•    The guy once dreamed of becoming a dog

He confesses that as a child, one of his lifelong dreams was to be a canine, because of how loyal and friendly dogs are, and well, because everyone adores a dog.

•    He didn’t actually descend from a Fishkin

As an immigrant in America, Rand’s great-grand dad had to adopt his employer’s last name, which is, you guess it right – Fishkin.

•    He dropped out of college

For four years till 2001, he studied at the University of Washington but dropped out to pursue a job in his mother’s PR firm. Not too long after, he founded SEOmoz and became one of the youngest CEOs in SEO history.

•    He used a TV commercial during his proposal to Geraldine

What he did was pay for an entire commercial which aired during Geraldine’s favorite TV show. Talk about creativity!

•    His darling wife might just be cooler than he is

Geraldine is a feisty traveler who blogs about their husband-and-wife travels and gastronomical ventures (and then some) at www.everywhereist.com. She describes her blog as a “big, long, cuss-filled love letter” to Rand, whom she follows ‘round the world. If you have been to her site, you’d know how awesome, brilliant, witty and funny this gal is. And if you haven’t, well, it’s time you should.

•    He wears yellow shoes as a trademark

Apparently, the yellow pair of shoes we always see him in is his personal fashion statement. In fact, he has had several pairs of it and is currently on a hunt for one more as they have already been out of production at Puma.

•    He shaved his beard for charity

The SEOmoz team recently raised more than $4,000 for Movember, a fund-raising event dedicated to male health issues. Shaving his beard was part of the program. In addition, he’s also active in other charitable groups such as Vittana.