How effective is Website Content Writing

Inviting visitors to your website is easier when there is compelling and relevant content written in your pages. If a person finds your page useful, your site is just one click away from being shared to the social networking feeds. From there, if at least one person finds it useful, then it can easily go viral. Before you know it, your whole article is trending on Facebook and Twitter.

 

How do you make this happen? You need to invest in good, creative website content writing.

Advantage of written web content – increased page views

Well-written content benefits your site not just today but in the next few months (or even years). With each good article that people share and read, that is a page view to your credit. Remember that Google counts the amount of time a person spends on your site. So if a user just bounces back (loads your page then quickly exits), then Google assumes that either they didn’t find what they are looking for or there is something wrong with the actual page. You don’t want this to happen.

Increase your page views by:

•    Making your articles easy to read. Avoid single articles that are more than 1,000 words long.
•    Provide a glossary for tech terms so that an average person can fully understand what your article is about.
•    Hyperlink references and resources.
•    Link back to old posts that are related to your current one for easier navigation.
•    Use an easy-on-the-eyes font across your entire site.


Value-added service for your product

You also boost the value of your product when you have well-written, thoughtful and insightful website content. Here’s an example on how an online vendor for iPhone 5s cases can boost its value through good articles:

•    Write about how you can prevent Home button damage to your iPhone 5s
•    Create infographics about which casing type is most popular in the country
•    Feature an update brought to you by the iOS update
•    Post a step-by-step tutorial on how to update apps using the iPhone 5s
•    Do a side-by-side comparison of an iPhone 5 vs. iPhone 5s

Improved brand credibility with relevant website content

Your brand also benefits from well-written content. It tells your customers that you spend time and money on cleaning up your content. You are staffed by educated people and you value each customer a lot, which is why you are providing them more than what they are paying for with value-added services.

SEO-friendly Web Content Writing

A content maker’s first consideration in website content writing should be that posts are intended for readers – real people with real desires – not for search engine bots. Often, site owners are torn between choosing strategies that work well with the audience but not as much with search engines or the other way around. In such cases, be wise enough to opt for the former.

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And for good reason. Search engines provide users results that are relevant and packed with information. If you offer these, the visitors will naturally follow. A post that is too optimized will just be a bore to read. In a nutshell, SEO-friendly posts mean:

•    Creating relevant material.
Search engines are continually being developed to be more sophisticated and discerning as time passes. Trying to trick your way into the trade will not only result to penalties, but some sites do get banned. You’re better off offering information that possesses relevance and value to your readers.
•    Follow an inverted pyramid for articles and place conclusions at the start of the post.
This allows you to achieve better keyword density. Make sure that they are placed mostly at the top of the article. Your topic or theme should be in the title and within the first paragraph. Then use keyword synonyms in the succeeding paragraphs.

•    Instead of lengthy paragraphs, use bulleted sentences or lists.
Not only are they easier on the eyes, they also ensure that your posts are well-optimized without excessive repetitions.

•    Insert links into your copies and banners.
This is especially true if your hyperlinks also state your keywords. Instead of saying, click for more information on a link, you could have keywords in place such as, “More automotive parts information”.

•    Use descriptive subheadings with keywords.
If you can, make use of subheadings for each paragraph containing your keywords while also keeping in mind the gist of each paragraph.

•    Make sure that you spellcheck then proofread thereafter.
It would be of no use to you if you aim for keywords like automotive parts if you spell the keywords incorrectly. In addition, grammatical and spelling mistakes lessen your credibility and make the post less professional-looking.

•    Repeat keywords sparingly.

While repetition of keywords is important for SEO, overdoing it is considered as keyword stuffing and may result to penalties. Be sure to mention keywords within your post, but only sparingly. Two to three times is desirable. Also remember to bolden, highlight or italicize important points.

In conclusion, SEO-friendly online writing jobs means quality writing. Majority of articles that rank well for certain topics are those that are well-written, with readers in mind before search engines.

Tips on Integrating Proper Usability in Web Content

Web content writing is entirely different from crafting material for print. For one, readers usually use the Web to find information, thus they tend to merely skim through site pages, whereas readers of printed media usually do so for pleasure and entertainment, and tend to focus on the per-word content of each piece better.

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Thus, when creating online content, a few rules must be observed. The following techniques have been  found beneficial:

• Make articles concise and easy to understand

Studies show that reading something via a computer or any similar device tends to put more strain on the eyes, thus web users read a quarter slower than if they were to read a newspaper or magazine. The clearer and simpler your piece is, the better your readers can absorb information.

Whenever possible, avoid complicated structure and jargons. Unless they are widely used and recognized, spell out acronyms. Use short and active terms.

• Focus on one idea per paragraph

Limit paragraphs to a single idea whenever possible. This ensures that readers can easily skim through the lines and get the point you’re driving at. Otherwise, they’d move on to another paragraph and risk missing vital information.

• Consider front-loading articles

By this we mean placing the conclusion at the beginning of the article followed by the basic details (what, when, where, how). Oftentimes we follow the good old beginning-middle-end format, and while this is a standard, doing the former allows your readers to have a good grasp of what the entire article is about and can decide right away if they would read the rest of the page.

• Utilize informative sub-headings

Creating sub-headings lets your visitors understand the details of each paragraph before even reading it. The sub-headings should be descriptive enough to serve as a pre-concluding statement of what a certain paragraph offers.

• Use italics or bold text to emphasize importance

Bold or italicized words indicate importance. Through them, readers can find vital details more quickly.

• Create lists

Lists and bullet-points are better than long paragraphs. They are easier on the eyes in that they present information in a vertical, succinct manner, and look less intimidating.

• Make paragraphs left justified

This is standard format and the reason is quite obvious: it’s easier to scan through than the center or right aligned text – both of which result to slower and more difficult reading.

These are fairly easy guidelines to observe, but website owners tend to overlook them, at the expense of readers. Assess your site or blog and see if you are  missing anything out. You might just save one reader heaps of time and gain another.

Bagging the Job with Exceptional Content

These days when the online population expands exponentially by the day, we also see a constant uptrend in content writing jobs in the digital sphere. Online writing provides a decent income for freelancers and most come without restrictions for age, education or geographical location. Competition is a lot tougher for beginners though, what with the volume of pros they have to compete with.

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It is therefore imperative for novice writers to provide exceptional content to capture the interest of readers and potential employers. Exceptional material is generally subjective just as good food is, but both seasoned writers and hungry readers agree these features make good content:

•    Relevant, useful information

One of the primary reasons why readers go online is to retrieve information. Your articles must be useful to readers for you to engage them in the first place. If you were the reader, how would you like articles to read? Put yourself in the shoes of the reader, and give them what they need and want. Awareness of evolving reader needs, desires and background is essential to creating pieces that will provide value.

•    Uniqueness

Readers need information that they can not find elsewhere - be it in entertainment, politics, news, relationships or science - otherwise your piece simply becomes a generic one like the others. As a writer, you need to stand out and distinguish yourself among a long list of aspiring writers and pros.

One suggestion is to scan articles on the web and analyze how you can deviate from such and establish your own approach in terms of tone, voice and writing style while still maintaining its relevance and key points. Experiment writing in various genres first and take to mind both uniqueness and relevance.

•    Freshness and Originality

While many writers assimilate originality with uniqueness, they can mean two different things in context. In some articles, you may find quoted lines or excerpts that are unique, thus making them technically not entirely original. That is not bad on its own, but if you’re starting out as a writer, you would also want to craft pieces that are wholly yours – not re-written and without excerpts. This allows the content to have its own voice, not something that was originally someone else’s. Only use quotes if they are truly essential to drive a point, no matter how clever-sounding.


Good writing is best achieved when the content is kept original, that is, not recreated or thought of by other authors in such form. Whether you’re culling an excerpt of somebody else’s piece, re-writing  another article or creating your own entirely from scratch, always make sure they are unique, original and useful to your readers. Only by doing so can you establish credibility as a writer and catch the eye of prospects.