Why Website Still Works Amidst Social Media Conquest

It has been a common practice of businesses that have existing websites to create a social media presence as an off-page marketing tactic. But some stubborn businesses still believe that having a Facebook Page is unnecessary, while others who have Facebook Pages think it’s enough.

Each has its own pros and cons and it’s going to depend highly on the nature of your business whether to use one or both.

But why is it still essential to have a website up and running when you’re at the mercy of social media?

1) Social media platforms have terms and limitations. There’s a limit to what you can do on social media. You’re constantly competing against different businesses in the same sphere that you need to consistently produce interesting content to get attention.

2) It’s easier to optimize in search engines. You can optimize your social media accounts, but platforms like Facebook ultimately determines how and when users will be able to discover your page. This is usually done through referrals to people who share common interests. With a website, you have full control over who discovers you based on your keyword-rich content.

3) You have full control over it. You’re not bound by the limits of social media, and you get to regulate your website well. Social media is prone to blunders that can tarnish your reputation and credibility if you aren’t careful with what you publish.

4) You become more visible to your potential clients. Social media platforms make it difficult to search for local businesses with users seeing only a few results that match exactly what they had typed. With a website, you have better chances of being listed as a result to a client’s query in search engines, whether it be about the services you offer or the industry you’re in.

5) It builds credibility. Social media accounts can become verified accounts (with check marks attached to the name) but that feature isn’t available worldwide. Also, potential clients trust businesses with working websites more than those who have none.

While having social media accounts is necessary to better reach your audience, a website still trumps as being the most beneficial to your business. If you currently lack a website or are using an outdated one, call 9DotStrategies now to know how to begin building or rebuilding your web presence.

Web Design Trends You Should Follow

Web design has evolved over the years, becoming more personalized, engaging, and visually appealing to provide users a one-of-a-kind experience.

 In this article, we have listed web design trends that have grown prevalent, why they work, and why you should utilize them on your own website.

1.   One-page scrolling: Think of a highway without irritating bends and turns. This works because all the information about your company, your services, your work portfolio, and other significant details are all in one page instead of the user having to find them all in a drop down menu or in multiple tabs. In a way, it’s kind of like a storytelling, where you let the user explore and experience your website on his or her own.

2.   The Parallax Effect: Parallax makes the background image move slowly compared to the foreground and produces an illusion of depth. It adds to the web design’s uniqueness, and allows the user to enjoy the experience of scrolling more,

3.   Flat design: Flat design is a design that is very minimalist and simple to look at. This works and is prevalent in most websites because it’s easily scalable and manageable.

4.   Full screen background images: This design trend makes the webpage more attractive to the user, and thus providing them with a unique user experience as though they’re seeing the product or experiencing the service right before their eyes. 40% of people will respond better to visual information than to plain text according to Zabisco, so that’s about the same percentage of people you’d want to attract.

5.   Ghost buttons: Basically, these are call-to-action texts usually encased in a rectangular shape and placed on the web design. Placing these on web pages can give you higher chances of customer conversion because they’re enticing enough for the users to want to click them.

6.   Customized loading page: Something that every webpage should actually have is a customized loading icon. It’s visually engaging and lets the user know the progress of the load so that he or she doesn’t feel like time is wasted waiting.

7.   Typography: Emphasis on typography, especially when paired with full screen background images, just improves further the aesthetic appeal of your webpage to the user.

If you want all those and more, 9DotStrategies offers a web development and web design service that can easily make users fall in love with your webpages

Own your business before it 'owns' you: Why CRM Matters

As your business grows, it gets harder and harder to keep up with your customers. To make things harder, customers also become more demanding. They often want instantaneous, smooth transactions, and, as if that isn’t enough, they want it at a moment’s notice. If they don’t get it then they’ll like consider getting it from your competitors. This is where using a CRM software can be of great help for your business.

What will a CRM Software do for my business?

A CRM software is like oil to an engine, it helps the gears move more efficiently and effectively. It helps you reduce marketing cost, manage your sales and projects, and provide a customized customer experience. A CRM software isn’t just a fancy addition for your company. It’s an investment, a capital, which continues to give back to your company through increased profits and satisfied customers. A CRM software could do all of these through:

·         Marketing Made Easier

A CRM software could keep track of your customer’s purchase behavior, thus making it easier for you to know who your most valuable customers are, who needs more persuasion through promotions, and who isn't very profitable. Through the integrated analytics, you would be able to get quick access to summarized analysis of trends and the effectiveness of your marketing efforts. Through this, you would never have to blindly choose a marketing strategy for each segment as it would provide you data on what works best with who, thus reducing the cost while also increasing the effectiveness of your marketing efforts at the same time.

·         Effective Sales Management

Through a CRM software’s sales management tools, you would be able to get an overview and effectively control your company’s sales efforts. You would be able to get information regarding your prospects and your sales team’s efforts. Through data gathered from your data warehouse presented in an easy to understand interface, the software makes it easier for you to prioritize what is important. It gives you data on your sales team’s overall activity as well as their individual performance. You also would be able to tell which of your leads to prioritize through prospect analysis, allowing you to direct your team’s efforts to prospects with a high chance of future sales, reducing time wasted by your team in pursuing leads that don’t have any chance of conversion into customers.

·         Efficiency  and Teamwork Through Project Management

Communicating with your team is made easier through project management tool, which helps you direct, organize, and keep track of your current projects. You could eliminate the time wasted by your employees in figuring out what has been done and what hasn’t through progress reports, keeping you informed of your team’s progress. You would also be able to set goals and milestones, delegate tasks, and analyze your team’s progress, while also being able to guide them along the way.

A CRM software can be the next big step for your business. It helps you manage tasks, reduce risk, and boost overall productivity that you wouldn’t be able to achieve with manual work, and it’s available at a fraction of the cost.

9DotStrategies’ All-in-One Management Software can do all of those and is available at a fraction of its normal price for a limited time. Start your 30-day FREE TRIAL today!