The Benefits of Responsive Web Design

Why do you need to have a responsive web design for your website? Simply because you need to keep your page rank high in search engines, and then everything else will follow. 

A responsive website design is the new requirement of search engines such as Google among websites. Search engines need to address the growing number of mobile users who daily conduct internet transactions through their smaller screen. 

A responsive website design allows users to view websites fittingly on mostly 5-inch smartphone screens, and the images and texts adjust accordingly as you move your finger on the screen. The flexibility of responsive website design to adapt the movement of the finger allows heightened user-experience and improved functionality of visual content elements. 

More than just a design, a responsive website reaches across all mobile devices, providing you a wider market to implement your internet marketing campaign for. With the growing smartphone subscribers, you can now reach your target market strategically, and provide them convenient ways to buy and pay for products/services online. The increasing value of responsive website design for search engines makes it the best tool for internet marketing campaign. 

How can a responsive website design help your internet marketing campaign? Specifically, a responsive website design offers the following benefits:

1. More back links opportunity. If your website is responsive, you can build and spread links better. Through a responsive website, you can integrate your social media campaign with your on page and off page Search Engine Optimization strategies. For example, you can enable a software app version of your featured product on the Facebook fan page, then embed links towards the main website. Create an organic link building campaign to and fro your mobile app and promote it virally through your social media accounts. If your website is not responsive, then your mobile app and social media channels, cannot deliver optimum results. 

 2. Prominence. If you want to be on top of the search results, you must adhere to the Google requirements of quality information and excellent user-experience. Redesigning your website into responsive helps you comply with Google standards and customer demands, thus keeping you on top of your field.

3. More inquiries and conversions. If you can keep the number one spot in search results, then more customers will be calling or sending you email to inquire about your featured product/service. If your website or social media page contains the necessary information for product description, price, and payment option; then you are on your way in increasing the revenue of your business. 

More back links, prominence, and sales opportunities are what a responsive website design can do for your business. These benefits can improve your overall internet marketing campaign, and enable you to achieve higher revenue at the soonest possible time within minimum budget.  

To help you convert your website into responsive, call our Web Design and Development Consultant at 0905562696.

3 SOCIAL MEDIA METRICS THAT MATTER FOR YOUR BUSINESS

Every business dreams of success, but each one has its own definition of such. Success to some may only be average to others. This is because success and performance metrics differ from one business to another, and can also differ from one marketing strategy to another.

Social Media Marketing, for example, has certain metrics you need to track to ascertain your effectiveness in the digital realm.

The following are only some of the metrics you’d need to measure to keep your eyes on the prize:

User engagement: As you speak to the right people, you need to know if they’re actually listening. How many of your audience are currently and consistently interacting with you? How long does an average visitor stay on your website? How many people are retweeting and clicking your links? Take note of the statistics and see how you can improve the numbers further.

Feedback: It’s important that you know if what you’re doing online is being stomached in well by your audience. You can measure this through satisfaction ratings, sentiment analysis, and even just by reading comments on your posts.

Conversion: Measure how much from your online audience are performing your desired actions, and which social media posts are the reason.

Given these, it’s not enough that you should aim for a certain number and pat yourselves on the back when you do. You must always and consistently aim higher than your last goal.

At 9DotStrategies, we can help you achieve success online. Contact us now to inquire about our Social Media Packages. Win in business with 9DS.

Why Effective Design is Essential for Call-to-Action Statements

Call-to-actions are essential for websites, promos, and collateral, but they tend to be neglected or belittled by some businesses who don’t understand its effect on conversion rates.

What are call-to-actions anyway? They are statements that urge your client to do something, and that something depends on you as the service provider. Perhaps it’s to subscribe to your newsletter, or to download a guide, or to purchase your product. It seems like a simple concept and yet it takes skill and knowledge to know how to make them effective.

Consider this:

Much thought is put into creating call-to-action statements. The statement first and foremost needs to be attention grabbing and engaging enough for clients to get hooked. Then, you need to consider the color, the sizing, the placement, and other visual elements to ultimately reel the client in.

Let’s go through them one by one.

Sizing

Sizing is important as it gives due emphasis to the call-to-action. A button that’s as small as your body text would not be distinguished as that button the user is encouraged to press. In fact, there is no encouragement. Increase the size of your call-to-action to make it stand out from the rest of the copy.

Color and Style

A call-to-action needs to pop. It needs to grab a user’s attention the moment he or she lays eyes on your landing page. Using colors that are different from the existing colors of your landing page or your website in general will come as a shock to the user’s eyes that they will automatically look at it even when they don’t mean to. Styling the call-to-action different from the copy’s text—for example changing the font style—is also a way to grab attention. Make your call-to-action stand out from the landing page so that conversion is close to guaranteed.

Placement

Another thing to think about is the placement of the call-to-action. It’s effective to place it above the fold, but with a lengthy landing page, putting directional cues would be helpful for users to find the call-to-action with ease.

Language

A simple “Submit” or “Sign up” as a call-to-action statement is fine, but a bore to read. Statements that are out-of-the-ordinary and are stated in the perspective of the user like “Hit me up!” or “Get me that deal!” are the ones that engage.

When designing your collateral or landing pages, don’t forget that call-to-actions are crucial elements that need to be as effective as they can be to earn you that high conversion rate.

Contact 9DotStrategies today and we'll help you achieve that client-winning call to action button and even assist with your website redesign or other branding concerns.