Monday, November 21, 2016

5 Twitter Marketing Tactics you should be using

According to Statista, there are already 302 million active Twitter users in the first quarter of 2015. Twitter has been widely recognized as an essential tool not only for social networking, but also for social media marketing. All well-known brands have Twitter accounts, and it’s not unlikely that your competitor does too.

Listed below are 5 Twitter marketing tactics that will surely help you get a better lead:

1) Lead Generation Cards
You may not have heard about this feature on Twitter, and if you have, here’s why you need to utilize it. Lead generation cards on Twitter allows your followers to subscribe to your mailing list with just one click of a button. These cards automatically capture the email addresses of the Twitter accounts attached to them, which makes the whole process easier and hassle-free for your audience. According to Arby’s Restaurant Group, Inc., Twitter-generated leads have a 31% higher email open rate than other newsletter recipients, and a 45% higher click rate than the same.

2) Utilize hashtags and trends wisely
There have been instances where businesses had earned bad rep because they didn’t understand the nature of the hashtag they used when tweeting. It’s important to stay intelligent when finding trending topics and hashtags that are relevant to your business, and also to use them sparingly. There are tools you can use for you to determine which tweets you tagged are getting you impressions so you’d know which hashtags you can reuse and reutilize.

3) Timing is key
You’ve probably heard that there are perfect times to post content online. According to Quick Sprout, the best days to tweet for B2B are on weekdays when there is 14% more engagement. For B2C, Wednesdays and weekends are the best days when engagements and click-through rates (CTR) are relatively higher. Tweets published on 12 noon and 6 pm received the highest CTRs, while tweets published at 5 pm receive the highest retweets. This is because people are more likely to use Twitter during lunch breaks or while commuting home. Use this knowledge to your advantage.

4) Interact/tag influencers and experts of your company’s industry
Doing this helps you get discovered by the followers of those influencers and experts who would trust anyone the people they follow trust. It’s in these situations when word-of-mouth is powerful. Interact and engage with these influencers as frequently as possible, but take care not to be over promotional. Look for opportunities to collaborate. If you need serious social media management to boost your but don’t have time to manage your social media channels, then consider outsourcing your work. This way, you get a constant stream of traffic while focusing on what you do best – sell.

5) Share content repeatedly
Wisemetrics has discovered that on average, a second tweet that talks about or promotes a certain subject gets around 86% as much engagement as the first tweet you’ll make about the same subject. So it’s okay for you to share content more than once, especially when only a handful of your followers will be able to see your first tweet. Also, it’s important to keep in mind too that according to SocialBro, Tweets with URLs placed in the middle are 26% more likely to get retweeted than those with URLs placed at the end.
Keep these Twitter tactics in mind and soon enough you’ll be a master marketer of this social media platform!

Wednesday, November 16, 2016

How internet speed impacts your business productivity

Technology continues to grow and improve at an even faster rate. We can agree that we have reached the age where technology has finally become a huge part of society’s needs.

One product of this which keeps society together is the Internet. The internet is now a huge platform for ideas and possibilities that benefit any business. There’s no denying that the internet has become a necessity.

Businesses today rely on the internet more than ever. This is because the internet is the best way for them to gather information and carry out smooth business transactions. Tasks include: communications, data management, and application usage. Thus, there is a need to maintain a high-speed connection within business firms. To fully understand this need, it helps for businesses to learn about the following things about how having a high-speed connection within the workspace can affect a businesses’ productivity:

Faster Speeds Help Employees. Having a good internet connection will be beneficial to your workers, since it helps them interact among each other faster, especially during projects or team tasks. This also helps them reach out to clients and customers more smoothly. Communications will improve, and collaborations will have even less hassle.

It Helps Relieve Stress. There is nothing more stressful than having a slow internet connection. It makes the worker’s progress sluggish, and the slow speed can lead to very frustrating problems such as losing precious work time before any given deadlines. Webpages take forever to load, and it leads to users to fall under the assumption that there’s something wrong and the end result is that you lose more potential clients and opportunities.

Slow internet connections in general just damage the overall experience for both employees and customers, and no one likes that.

It’s More Efficient Overall. No one likes having to load webpages at a slow rate. It makes any user lose precious time, especially when working at busy hours.  An example is within development teams, expert web developers need a steady connection in order to produce their outputs faster and so that they can see if something is wrong. Once any errors have been identified, they can quickly go back to it and fix them with the help of the fast connection speed. Web development is being demanded at a faster rate nowadays, so every expert web developer wants to learn and create more efficient ways to improve their sites not only for themselves but for the sake of any future users as well.

At the end of the day, slow internet speeds just hold back any business’s productivity within itself. It is often a better option for any top brass to decide to finally upgrade their connection, but not only keeping with the fact that you’ll need it at the current moment, but for any future needs your company will face. The internet is now something we all rely on to keep our jobs running. We have to make sure that it isn’t causing us any more harm than good.

The benefits of business with internet plans are plenty if you choose the right one, so if you’re actively looking for an internet service provider, it will help to read up on expert reviews.

Monday, November 7, 2016

Knowing the Difference Between Keyword Stuffing and Keyword Optimization

What people type on search engines like Google are keywords. These help the users find the websites that would match their queries, and if yours don’t land on the first 4 or 5 pages, you’re unfortunately not going to get any website visits.

But it’s one thing to responsibly optimize keywords and another to do the dreaded technique of keyword stuffing.

Keyword stuffing is the act of using keywords repetitively on the content or tags of a single webpage in order to achieve a high ranking in search engines. This has been observed to be a search engine optimization (SEO) technique much frowned upon, and thus dubbed as “unethical.”

This leads to the website becoming overly optimized, and for what purpose? To cheat its way to the top ranks. It’s nothing but a desperate move to gain traffic, but a highly ineffective one at that.

Imagine you stumbling upon a webpage that reads:

“This healthy diet delivery service is the answer to all your dieting problems. Healthy diet delivery service is the future because it’s not just any food delivery service; it’s a healthy diet delivery service. E-mail us now to avail of our healthy diet delivery service and get 20% off your first healthy diet delivery service purchase!”

It’s unlikely that you would avail of this product / service, let alone stay on that website for an extended amount of time.

Search engines can already detect keyword stuffing, and have the power to ban a website either temporarily or permanently.  So why go through all that trouble that won’t bring fruit?

Instead, focus your effort on responsible keyword optimization, that is, knowing the right keywords for your company. Careful research should be made in discovering what Internet users search for that’s relevant to your business, and the existing competition for those keywords.

Focus on less competitive and highly specific phrases. One or two words won’t be enough to get the ball rolling. There are tools online you can use to know what phrases you can utilize for your webpages such as Google AdWords’ Keyword Planner!

Keywords are essential for successful SEO, and writing great content will reap great rewards.