Wednesday, May 7, 2014

How a Responsive Website and a Mobile Marketing Campaign can restore your Online Presence

If you are one of the online business owners whose website ranking fell, then your online sales could have been affected too. You might be looking for ways to regain your position among search engines as well as increase your sales. There are two ways to solve your problem: convert your website into responsive and implement a mobile marketing campaign. 

A responsive design lets you view your website perfectly across smaller screen sizes. This means, you don’t have to scroll to the left or to the right just to view the next part of the page. With a responsive web design, you can now browse your favorite sites on your Smartphone, tablet, or laptop with a perfect view and a readable content. You can easily see call-to-action buttons on top or side for quick e-commerce transactions. Also, the images and contents are minimal to facilitate faster downloading time.

 The convenience of surfing, shopping, and socializing through your Smartphone is getting more attractive among online users and is a demand nowadays in search engines.  No wonder why, Google/Yahoo/Bing is preferring websites, which are responsive. So, to regain your rankings, convert your website into responsive and start seeing improvement as you include social media, e-commerce, and other mobile software application features.

On the other hand, the mobile marketing campaign lets you maximize the features in your responsive website design. Start integrating your social media campaign into your mobile software application features. For example, you can feature the mobile application in your Facebook page, and allow users to play it/download it/ share it. This allows you to earn live links and enlarge your online presence, such an instant popularity for your brand. Also, you can easily send messages and post advertisements about your product/service through the social media sites without spending much. This lets you reach your online target market directly and create conversion fast. The mobile marketing strategy allows you to regain your online popularity and increase sales within minimal budget and time.

Converting your website into responsive and launching a mobile marketing campaign might need adjustment on your business, but the benefits are huge. It is worth considering, especially when you need to cope with the buying trends of your target market, and penetrate the growing population of Smartphone surfers. It is strategically wise to invest on updating the features in your website, and integrating social media strategies into your mobile marketing campaign. Being able to directly interact and share information with your target market online is a big step in recovering your business from the impact of search engine algorithm change.