Sunday, October 20, 2013

What You Need To Know When Employing Philippine Web Designers?

If you are an entrepreneur who wants to have a corporate site because you are hoping that it will enhance the presence of your company over the Internet, searching for an expert web designer who is up to the challenge will be difficult to do. This will be aggravated by a tight budget, but the good news is that there are a lot of web design firms in the Philippines that can meet your requirements.

Whether your business is experienced in the universe of digital marketing or not, hiring a good web design company in the Philippines will definitely help you reap the rewards. As an entrepreneur, you should know that when promoting an item or service, the packaging has to be catchy, charming and is designed well.
This means that you must not take the design of your business website for granted, since this will be the representation of your brand over the Internet. It is best for your firm to avoid the web designers who are either inexperienced or offer affordable services. Keep in mind that you get what you pay for.
At least it will give you peace of mind to know that there are a lot of reliable organizations in the Philippines that deliver affordable marketing services and web design if you outsource your work with them. They will surely provide your firm with an influential presence over the Internet and value for your cash.
Even if an enterprise is based in a remote location, the possibility for their business to grow bigger and expand their coverage will always be there. As long as you are hiring a good web design company in the Philippines, your business will be given a big window of opportunity to promote your products and services to both local and foreign clients.

Monday, October 14, 2013

How a Firm Can Adapt Changes in SEO Algorithm in 2013

For a company to obtain major success in the long run, it has to make good use of an SEO (Search Engine Optimization) campaign. A lot of individuals are under the impression that the SEO changes for the year 2013 take too much time to execute and therefore leave the firm with losses rather than profits. These thoughts have no truth in them because the proper application of SEO tactics has always resulted in a lot of web traffic for the enterprise.

The use of different SEO strategies takes hard work and patience, which eventually pays off by providing increased revenue and more profits. As the years passed and technologies evolved, alternative strategies like digital marketing and social media have competed with SEO. The edge that SEO has over the competition is that it is still being practiced and prioritized by millions of organizations all over the globe.
Here are some SEO modifications that every industry has to anticipate in 2013:

The Avoidance of Co-occurrences
Co-occurrence has to be averted by the company if they want their corporate site to rank high in the SERPs (Search Engine Results Pages). Search engines have been designed to be fed with significant keywords, but if these keywords appear a number of times consecutively, the Panda update from Google will detect this and penalize the site since it may be an indication of unscrupulous Black Hat SEO behavior. This will result in low ranks for the website, and no firm wants this to happen.

The Emphasis on Original Keywords
Of all the different SEO strategies that are available, spreading a few instances of original keywords in the content will immensely help the business site in getting the attention of the search engines and ranking high on their SERPs. For these keywords to be efficient, they have to be used in the headings on top of the official website, the titles, and the content.

Wednesday, October 2, 2013

Advice for Streamlining Social Media Marketing

Half a decade ago, no person would be able to encourage companies to spend their office hours on Facebook or Twitter to assist them in locating new clients. But because of the development of SMM (Social Media Marketing), around 43% of B2B (Business-to-Business) firms and 77% of B2C (Business-to-Consumer) companies are now making use of Facebook to find new customers.

These percentages must not be shunned, especially for industries that outsource to the Philippines. Of course, the other social networking sites like Instagram, Pinterest, Google+, LinkedIn, and Twitter have their own statistics to prove how powerful SMM can be for increasing brand awareness.

People who utilize social media are classified into the group that regularly posts or tweets updates, and the other group that consider social media to be too complex and never fully understand what they are getting into. Here is some advice for streamlining SMM to cater to both groups:

Maintain simplicity in your work
While the number of social media platforms is growing as the months pass, it should not immediately be an indicator of creating an account for all of them. The more accounts that your social media department has to take care of, the more time each team member has to devote into each site. This may eventually result in mediocre work output. It is best to stick to the major social networks that have proven their SMM efficiency, at least three of them for brand security.

Plan a schedule
There are companies that require their employees to spend some time on the social networks to help promote their brand, although using up a lot of office hours will not be necessary. The smart professionals only allot between 30 minutes to an hour so they can focus on other things, while still achieving their SMM goals.
The trick is scheduling social media marketing updates so that your followers get to read or see something new from your company. A corporate page that is not updated regularly will lose traffic and potential clients as well.